SKU: 89717068539

"Louis Lejeune Ltd. Car Mascots c1983 Sales Brochure/ Catalogue"

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"Louis Lejeune Ltd. Car Mascots c1983 Sales Brochure/ Catalogue"Sculptors and Bronze Founders Makers of Car Mascots Since 1910 [10] pp. 1983 8 1 4" x 11 5 8" Stapled wraps *w vertical crease to front cover* Scroll Down for (12) Additional Scans: Lejeune has been synonymous with first class bronze founding for over 100 years. Emile and his wife Augustine moved from France to London around 1904. As AEL, the company concentrated on small ornamental bronzes, decorative architectural fittings and, with the spread of

Sculptors and Bronze Founders Makers of Car Mascots Since 1910

[10] pp.

1983

8 1/4" x 11 5/8"

Stapled wraps

*w/ vertical crease to front cover*

Scroll Down for (12) Additional Scans:

Lejeune has been synonymous with first class bronze founding for over 100 years. Emile and his wife Augustine moved from France to London around 1904. As AEL, the company concentrated on small ornamental bronzes, decorative architectural fittings and, with the spread of the automobile, car mascots. Emile was not only a clever bronze worker but also a talented sculptor. It is said (Michel Legrand - Mascottes Automobiles) that a friend and fellow sculptor, Charles Paillet, sold Emile Lejeune the mascotte 'Plongeuse' and from this model Emile created his iconic mascot the 'Speed Nymph', the design for which was registered in 1917. The success of this first mascot enabled Emile to commission work from some of the best-known artists of the day with many existing patterns bear the initials of sculptors such as Coffin, Renevey and Charles Paillet. It was not long before Lejeune had established itself, and by 1929 was being described as “the world's largest motor car mascot manufacturer”

Emile and Augustine separated in 1929 and Emile returned to France. Augustine and her son, Louis, took over the running of the business in 1933 it was renamed Louis Lejeune Ltd. Louis and his mother ran the company from premises at 132 Great Portland Street, London until Louis' death in 1969. The business continued until to operate in London until 1978 when it was bought by the sculptor Sir David Hughes and moved from London to Wilburton in Cambridgeshire, where it remains to this day.

Whilst the popularity of car mascots has declined over the years, the company continues to produce bronze sculptures to the highest quality using traditional materials and techniques. Sir David's son Timothy has been running the company since 1998.

Louis Lejeune Ltd. is a small bronze foundry in England, producing mainly car mascots (hood ornaments). It is the only surviving maker of custom car mascots from the art deco era of the 1920s and 1930s when many new cars were fitted with a mascot.

History

The company was founded in London in 1910 as AE Lejeune (AEL), by a French silversmith Emil Lejeune and his wife Augustine (known as "Mimi"), who had arrived in England from Paris in 1904. The company initially made small ornamental bronze sculptures and architectural fittings. It later found a market for car mascots, the first of these was probably the "Speed Nymph", the design for which was registered in 1917. Lejeune went on to commission mascots from sculptors such as Frederic Bazin and Charles Paillet. In 1926, they moved premises from Hallam Street to Great Portland Street. By 1929, AEL was being described as "the world's largest motor car mascot manufacturer". They were commissioned by leading British motor manufacturers to produce their official mascots; these included the Star, Crossley, Alvis, Rolls-Royce and Bentley.

Upon Lejeune's death in 1933, his 25-year-old son, his son took over and renamed the company, although "Mimi" was appointed chairman and managing director. In 1940, Louis Lejeune was in France during the Battle of France and did not return to England until 1945, when he replaced his mother as managing director. Louis Lejeune died in 1978, and the company passed to his English widow, Eloise. In 1978 the business was bought by the export executive and amateur sculptor Sir David Hughes. The Great Portland Street office and workshop had been reduced to a state of "Dickensian decrepitude" and Hughes moved the operation to Wilburton in Cambridgeshire where he set up a small investment casting foundry and workshop. Hughes's son Timothy has been running the company since 1998. Hughes died in May 2003

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Chelsea, US
★★★★★ 1
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I was hoping this book would provide insights into how to present complex information in a more comprehensible, useful format, using PowerPoint as the tool. Instead, the overall gist of this book is that presentations should be "dumbed down" as much as possible. The theme the author presents is that presentations should be story based. This is reasonable. However, the method the author recommends is that essentially *all* meaningful, complex (or, as the author prefers "boring") content be removed from the presentation. Presentations then become nothing more than catchy headlines and colorful graphics. All content should be in the presenter's notes (not typically to be provided). This is juvenile and useless and frankly reflects a complete lack of understanding of how presentations are made in a complex business environment.
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Reviewed in the United States on March 14, 2007
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SteelBlue
Lowell, US
★★★★★ 3
On the right track
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This book is a good introduction about how to use story-telling techniques in PowerPoint presentations. There are some good ideas here that you won't find in technical manuals. If you don't know film techniques these will be eye-opening. But the book could have been much stronger if it were to push these concepts to the next level. I saw a PowerPoint presentation with Andy Goodman, who teaches more or less the same thing, and his presentation nailed these concepts more cleanly than this book does. But again, this book is definitely worth checking out if you haven't studied storytelling before.
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Reviewed in the United States on December 2, 2005
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An oldd Clancy fan
Louisville, US
★★★★★ 2
Make sure you buy the 2007 edition!!!!
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I bought the book, enjoyed it and then realized that I hasd purchased the 2005 edfition and not the new 2007 edition. be careful as the new one is much better. Amazon should have made this clear!!!!!!!!!!!!
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Wade Armstrong
New York, US
★★★★★ 5
An Essential
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I've created PowerPoints for executives in major corporations and national non-profits for years now, and this is one of the first books I suggest anyone who needs to create their own PowerPoint look to. Beyond Bullet points is accessable enough that the novice PowerPoint user can understand what's going on and use the lessons in his or her next presentation; it's also detailed and challenging enough that even an old salt like me can find things to learn and do. Don't be another person who stands on stage reading their PowerPoint, and don't let reading your slides distract the audience from your presentation; follow the suggestions in this book and wow your audience.
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Christopher Bell
Battle Creek, US
★★★★★ 5
Essential reading for PowerPoint presenters.
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Cliff shows details how to improve our PowerPoint presentations. He gives concrete and simple steps to transform a message into a targeted presentation. All of us have suffered from presenters who went over their allotted time because they had vital information to give us, yet we still didn't know their main point. Many have seen slide decks burdened with dozens of bullet points. Did the volume of points yield more clarity or did they dull our ability to focus on the message? Probably not. Read Cliff's book. Follow his method and you'll be a more effective presenter.
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Reviewed in the United States on October 17, 2011

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