SKU: 98914060497

The Social Media Marketing Book

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Description

The Social Media Marketing BookAre you looking to take advantage of social media for your business or organization? With easy to understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best and avoid the worst of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Binding Type: Paperback
Publisher: O'Reilly Media
Published: 11/01/2009
ISBN: 9780596806606
Pages: 232
Weight: 0.64lbs
Size: 6.02h x 8.00w x 0.49d

Review Citations: Reference and Research Bk News 02/01/2010 pg. 125
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SKU: 98914060497

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Tara.lee.az
Charlottesville, US
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It’s fine, very basic- light during brewing doesn’t work, but it still brews a good cup!
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Sadly I accidentally dropped my coffee pot into my sink trying to wash it and it shattered the entire bottom, so I just bought a similar one, same brand. It works fine, but it doesn’t work as the instructions say. Supposedly when you push the clock button to brew it will give you a green light on the left upper side, and when it’s done brewing it will have a red logo on the bottom right side. I cannot get it to give me the green light for brewing, but if I just hold the clock button down, I’ll hear it stat to gurgle and then it brews. So that part is definitely (at least on mine) not functioning properly, but I don’t care enough to return it and be without coffee another morning, and B&D is always a decent brand. I have a $2800k fancy espresso/latte/cappuccino maker that grinds fresh beans and I use the plain old coffee pot way more because I drink too much coffee to make cup after cup, I want the whole carafe. Besides that one faulty light, it works like any other $35 coffee pot, no frills, and it gets the job done.
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Very easy to use
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This handheld vacuum sealer is compact, easy to use, and works great for keeping food fresh longer. The included reusable bags are durable and seal well, helping reduce food waste and save space. A convenient solution for meal prep, leftovers, and food storage.
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Kris R
Port Orchard, US
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Color: White, Color: White
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Colleen M
Bozeman, US
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This is great! I really like how this works and ease of use. I wish there was a snack size bag for smaller items. But these sizes work perfectly for most things.
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